This entertainment client had negligible online brand awareness among their target audience, so I led our department to create a complete digital/online/social campaign that substantially increased both online traffic and internet ticket sales. We leveraged the 125th Anniversary of the Dallas Zoo as they approached this milestone event. Our 125 Reasons to Do the Zoo campaign included everything from a public birthday party to a microsite with 125 reasons to do the zoo, and a social media campaign. Overall attendance for the year was the highest ever recorded, and the Dallas Zoo is on track to beat its own record this year.
